Snatchap has launched officially a new application for advertising; it seems it is challenging TV for an advertising war because of its bigger audience. Snapchat arguments that they reach any day in United States 41% of young people between 18 to 34 years old compare to TV that only reaches 4% of the same population. Futhermore, Snapchat is challenging any other social media based in its 5X higher click trough rate.

Otherwise, many trending topics are talking about the future of advertising will be the smartphones and the share of cell phone. In that way, will be Snapchat the television of the future? Let’s see Snapchat new advertising offer.



Esteban FIRMA